The Ownership Structure of New Ventures – How to distribute equity between the members of a founding team

The Ownership Structure of New Ventures – How to distribute equity between the members of a founding team

Ownership structure of new ventures can be tricky. Large, established corporations can attract the best talent with generous and lucrative incentives and cushy perks. Startups don’t have that luxury. Instead, they rely primarily on sharing equity in the venture. Equity is non-cash compensation that represents an ownership share of a company. Because few ventures are…

Building a Startup Team – How can you build a successful startup team?

Building a Startup Team – How can you build a successful startup team?

Building a startup team is essentially important. Starting your own business and carrying one hundred percent of the burden is a lonely and isolating undertaking. Being an entrepreneur is often a thankless job. Long hours, investing revenues back into the business instead of taking a salary, and endlessly networking …is less draining when shared among…

Grow a Business – How you can plan your business for growth and change

Grow a Business – How you can plan your business for growth and change

The idealized path to grow a business looks something like this: During the start-up phase, growth is slow. You’re planning and putting resources in place. Perhaps you’re beta testing or trying to acquire your first customers. Chances are, you’re still working at your day job. During initial growth, you’ve got your business going and you’re…

Sales Cycle Definition and Stages – How can you plan a sales cycle for your business?

Sales Cycle Definition and Stages – How can you plan a sales cycle for your business?

A marketing plan is a description of the customers your marketing efforts are trying to reach. Your sales cycle definition is the description of the way you will execute sales to those customers. This means that your sales plan will be a part of your overall marketing plan. The selling process is different for different…

Distribution Channels – How you can market your product!

Distribution Channels – How you can market your product!

A distribution channel and strategy outlines exactly how you plan to get your product/service to your customers and is a summary of a number of different factors. As with any other strategic decision that you make for the future of your venture, the specifics of your distribution strategy should reflect the nature of your product…

The 4 Ps of Marketing – How to form a successful marketing strategy for your business

The 4 Ps of Marketing – How to form a successful marketing strategy for your business

Marketing is more critical today than ever before. Consumers are bombarded with information—both real and fake—in addition to often-competing opinions, both informed and uninformed. Another way to think about the role of marketing is to see it as the task of cutting through the chatter and standing out in a positive way to your desired…